Reno, Nevada

8175 South Virginia Street Suite 450

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Sophisticate your style - the best of Professionals...


All you control is your time - buy the best...


Add a little sparkle - the gift for any occasion...


Watch my Diamond Earrings...

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Luxury For Less

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Are you looking for the perfect diamond, but don't want a jeweler to take advantage of you?

Our friendly staff is dedicated to finding you the perfect diamond for any occasion. With over 100 years of combined experience, we can offer you the knowledge you need, as well as customer service you can depend on. Purchasing a diamond ring is more than just a transaction with us; we want to be your trusted partner in this exciting time! We promise your experience will be casual, educational and at a price that will fit your desired budget.

What is her perfect cut? Whether you are looking a princess cut ring that will make her feel like royalty or an elegant emerald cut, Harland Watch and Diamond offers the finest election of diamonds and jewelry in Reno. We know that we can exceed your expectations without exceeding your budget. Cuts in all styles, including:

  • Emerald
  • Heart
  • Marquis
  • Oval
  • Pear
  • Princess
  • Radiant
  • Round

Deciding on a Diamond

At Harland Watch and Diamond we pride ourselves on our extensive diamond knowledge! Our jeweler is certified by the Gemological Institute of America (GIA) and our entire staff has extensive training to answer any questions you might have.

Before you start shopping, take time to learn the "4Cs" of diamonds:

Cut, Color, Clarity and Carat. Armed with this knowledge, your diamond buying experience will be much more enjoyable. If you have any questions regarding diamonds, or the diamonds that Harland Watch & Diamond carries, please feel free to call your local store or email us.

The 4 C's

  • Cut: The better the cut, the more brilliant
  •  Color: The whiter the diamond, the more brilliant
  • Clarity: The more pure the diamond, the more rare
  • Carat: The larger the diamond, the more rare



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